Starz debuts the worldwide premiere of the music video for the “Power Book III: Raising Kanan” theme song, “Part of the Game,” performed by 50 Cent and NLE Choppa, with background vocals from Rileyy Lanez. The video, directed by 50 Cent and Eif Rivera, one of hip-hop’s most sought-after music video directors, debuts during the high-octane season finale of “Power Book II: Ghost” giving fans an exclusive look at the expanding “Power” Universe franchise. The video unveils a visual sneak peek at the very first footage from the series set to premiere Summer 2021.
A small crew pleasantly surprised neighborhood residents with a pop-up video shoot in Southside Jamaica Queens, New York, which is both where the new series is set and 50 Cent’s old neighborhood. Spotlighting the authentic ‘90s world that viewers will be taken back to in the upcoming “Power” Universe prequel series, the music video opens with 50 Cent sporting a classic ‘90s bucket hat and features numerous cars that were popular in that era.
“Power Book III: Raising Kanan” is the third installment in the expanding “Power” Universe franchise. The prequel takes viewers back to the ‘90s and the early years of the now-deceased iconic “Power” character Kanan Stark, portrayed by Curtis “50 Cent” Jackson in the original series from Courtney A. Kemp and Jackson.
Starring as series regulars are Mekai Curtis as the young Kanan Stark, Patina Miller as Kanan’s mother Raquel “Raq” Thomas, Omar Epps as Detective Malcolm Howard, London Brown as Marvin Thomas, Malcolm Mays as Louis “Lou-Lou” Thomas, Shanley Caswell as Detective Shannon Burke, Lovie Simone as Davina Harrison, Toby Sandeman as Symphony Bosket, Joey Bada$$ as Unique, and Hailey Kilgore as Jukebox. Recurring in the series are Quincy Brown as Crown, Ade Chike Torbert as Scrappy, Natalee Linez as Jessica Figueroa, and Annabelle Zasowski as Nicole Bingham.
The series is executive produced by Courtney A. Kemp through her company End of Episode and Curtis “50 Cent” Jackson through his G-Unit Film and Television, both of whom also executive-produced the hit original series “Power.” Sascha Penn serves as creator, showrunner and executive producer on “Power Book III: Raising Kanan.” Mark Canton through his Atmosphere Entertainment MM, End of Episode’s Chris Selak and Danielle DeJesus, Shana Stein, Bart Wenrich and Kevin Fox are executive producers with Rob Hardy executive producing and directing the premiere episode. Lionsgate TV produces the series for STARZ.
Sneak Peek at “Power Book III: Raising Kanan” Transports Fans to the ‘90s
Starz gave fans a first look at “Power Book III: Raising Kanan” in a teaser video that dropped after last week’s episode of “Power Book II: Ghost.” The teaser video for the upcoming series reveals a Summer 2021 premiere and transports fans into the world of the prequel story centered around the early years of now-deceased iconic “Power” character Kanan Stark, set in ‘90s Southside Jamaica Queens, New York.
“Power” fans know how the story ended for Kanan, portrayed in the original series by Curtis “50 Cent” Jackson, and the first official teaser starts to unveil how his story actually began. The video features a first-look at some of the characters that will be featured in the upcoming spin-off.
The digital photographs featured in the video, set to “Excursions” from legendary hip-hop group A Tribe Called Quest, showcases the authenticity viewers can expect from the new series with characters sporting ‘90s clothing, accessories and hairstyles true to the era.
Credit: Starz Entertainment
Video Credits:
Song Title: “Part of the Game”
Directed by: Eif Rivera & 50 Cent
Performance by: 50 Cent & NLE Choppa*
Background vocals by: Rileyy Lanez
Produced by: Omar Reynoso
Production: ERG Designs
Director of Photography: Paris Stuart
Color: Color by Gloss
Label: G-Unit records
Edit: Eif Rivera
